ElevenLabs Joins San Francisco Giants as Official AI Voice Partner

The San Francisco Giants are teaming up with ElevenLabs to bring advanced AI-powered voice and audio technology into Oracle Park. They want to shape a more connected and accessible game-day experience.

This multi-year partnership makes ElevenLabs the Presenting Sponsor of the Champions Suite. It also integrates real-time, multilingual support and immersive in-venue activations across the ballpark.

The move blends the franchise’s storied history with cutting-edge technology. The Giants hope to reach fans at the stadium and beyond, while highlighting Oracle Park’s sustainability and fan-first approach.

Partnership overview and scope

The Giants plan to embed ElevenLabs’ voice tech throughout Oracle Park. Their goal? Streamline fan interactions and ramp up the entertainment value.

This initiative will touch lots of areas—from ticketing to concessions. They want a more seamless and inclusive environment for all sorts of audiences.

AI voice technology at Oracle Park

The Giants will roll out lifelike AI voices, voice-powered agents, and multilingual audio capabilities. They’re aiming to enhance both day-to-day operations and the in-game experience.

• Real-time fan support for ticketing, merchandise, food ordering, and ballpark FAQs
• Lifelike AI voices that can respond in dozens of languages to connect with global fans
• Live dubbing and multilingual audio for broadcasts, PA announcements, and event moments
• Translation across 70+ languages to broaden accessibility and engagement
• Voice-powered agents that guide guests through stadium workflows and information

Giants CIO Bill Schlough called the platform’s flexibility essential for engaging a diverse fanbase and improving stadium operations. ElevenLabs co-founder Mati Staniszewski said the partnership will unlock new ways to engage—from AI voice agents to multilingual content—across Oracle Park.

Fan experience and operational impact

This collaboration aims to deepen connections with a growing international audience. It should also streamline the guest journey inside the venue.

Real-time language support can cut down on confusion for first-time visitors and season-ticket holders alike. Multilingual audio could boost that feeling of inclusivity during big moments.

In-game activations and multilingual content

In-game activations will showcase live dubbing and multilingual audio. Commentators, mascots, and digital signage can connect with fans, no matter what language they speak.

These features fit with the Giants’ history of innovative engagement. Oracle Park’s reputation as a community hub with a global reach just gets stronger.

Behind the brands: ElevenLabs and Giants leadership

ElevenLabs, founded in January 2023, has built out platforms like ElevenAgents, ElevenCreative, and ElevenAPI. They serve millions of users and thousands of businesses.

The Giants’ release also points to Oracle Park’s LEED certifications and the franchise’s long-standing achievements in baseball and entertainment. It’s a broader commitment to sustainability and fan experience, and it’s hard not to be at least a little curious to see how it all plays out.

The technology portfolio powering the partnership

With this platform mix, the Giants can deploy:

• ElevenAgents for real-time, voice-enabled assistance and guest interactions.
• ElevenCreative to craft multilingual content, dubbing, and expressive audio assets.
• ElevenAPI to bring voice capabilities into ticketing, merchandise, and concession systems.

People in the industry have noticed this collaboration. It’s part of a bigger shift in sports toward AI-powered stadium experiences.

Technology here aims to help both fans and stadium operations. As ElevenLabs and the Giants move forward, fans can probably expect more accessibility, speed, and a bit of extra entertainment layered on top of Oracle Park’s already rich traditions.

What to watch next: We’ll see more details soon—activation plans, programming updates, maybe even new community projects tied to this partnership. This could end up as a model for how AI can boost fan engagement in big-league venues.

 
Here is the source article for this story: ElevenLabs Becomes a Proud Partner of the San Francisco Giants