Greenfield Man Preserves 2018 George Webb Giveaway Burger

This article dives into the quirky, inspiring, and honestly pretty odd story of Brewers superfan Todd Sum. He somehow turned a free fast-food giveaway into a baseball keepsake no one else could claim.

Back in 2018, the Milwaukee Brewers pulled off an incredible 12-game winning streak. Sum got a free George Webb burger as part of a decades-old promotion — but instead of eating it, he preserved it.

Now, in 2025, the Brewers have hit that winning streak milestone again. That means a third-ever free burger giveaway, and Sum’s right back in the middle of it.

The Legendary George Webb Promotion

The connection between George Webb Restaurants and the Milwaukee Brewers is pure local sports legend. For decades, the chain has promised fans a free burger if the team strings together 12 consecutive wins.

It’s a tradition soaked in baseball history and city pride. Until recently, it’s only happened twice — in 1987 and in 2018.

How Rare Is a 12-Game Brewers Streak?

This milestone’s no small thing. For a franchise that’s seen both highs and lows, winning 12 straight takes real consistency and a bit of luck.

The Brewers did it in 1987, shocked everyone again in 2018, and now they’ve pulled it off in 2025. That just makes this season feel extra special.

Todd Sum’s Unusual Sports Souvenir

When the streak happened in 2018, Todd Sum from Greenfield, Wisconsin, went out and claimed his free burger. Unlike most fans, he didn’t eat it.

He’d heard about someone who preserved their 1987 burger, so he figured, why not create his own piece of Brewers history?

From Lunch to Legend

Sum let the burger harden naturally, then carefully brushed on multiple coats of clear sealant over several days. He wanted to keep its shape and look as close to fresh as possible, just for the heck of it.

Somehow, the burger has stayed perfectly intact for seven years. No visible decay, and honestly, it still looks weirdly good.

The 2025 Giveaway: A Third in Brewers History

With the Brewers nabbing 12 wins in a row again, George Webb is sticking to its promise. Free burgers are coming on August 20, 2025.

Fans can grab vouchers starting the Friday before. Milwaukee’s already buzzing about it — people really love their traditions.

Sum’s Decision This Time

Todd Sum can’t decide if he should make another “long-term burger” to mark the 2025 streak. He plans to pick up his free burger, but he’s torn between preserving it or finally just eating it while it’s hot.

Either way, he’s chalked up another memory in his Brewers fan journey. That’s what matters most, right?

A Tradition Rooted in Community and Hope

For Sum — and honestly, for a ton of Brewers fans — this George Webb promotion means more than just free food. It’s a rare tradition that brings the baseball community together and marks those magical moments in the team’s history.

Each burger giveaway is a nod to what the Brewers can do when things really click on the field. And maybe, just maybe, it gives everyone a little hope for the next big streak.

Looking Beyond the Streak

Fans are loving this historic run, but let’s be real—the dream hasn’t changed. Milwaukee still wants a Brewers World Series championship more than anything.

Sum has joked that the free burgers are a blast, but he knows the real prize for the city is that elusive title.

• 1987 – First-ever George Webb 12-game streak burger giveaway.
• 2018 – Second streak; Todd Sum starts his burger preservation project.
• 2025 – Third in team history; another round of free burgers on August 20.

From quirky collectibles to these wild community events, the Brewers’ rare 12-game streak has sparked memories that’ll probably outlast the burgers themselves. Will Todd Sum’s 2025 burger end up like his old 2018 keepsake? Who knows.

But honestly, moments like these are exactly why baseball feels so special in Milwaukee.

 
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