Shohei Ohtani Leads MLB Jersey Sales for Third Straight Season

The 2025 Major League Baseball regular season ended with a familiar headline.
Shohei Ohtani remains the game’s biggest superstar — both on the diamond and in the merchandise shop.

For the third straight year, the Los Angeles Dodgers’ two-way phenom topped MLB’s official jersey sales rankings, released by the league on Friday.
This accolade came just one day after Ohtani blasted his 54th home run of the season, helping the Dodgers secure their fourth straight National League West title.

His dominance puts him among an elite group of players who’ve kept this kind of popularity going.
His teammates and rivals fill out a star-studded leaderboard that sets up an electrifying postseason.

Ohtani’s Historic Popularity

Shohei Ohtani has now joined greats like Derek Jeter, Mookie Betts, and Aaron Judge — the only other players to lead MLB’s jersey sales for three consecutive years.
His ability to excel as both a hitter and a pitcher keeps audiences worldwide hooked, giving him a rare appeal in an era where most players specialize.

The numbers really say it all.
He’s built a fan connection that goes way beyond stats.

The 2025 Campaign: A Season to Remember

Ohtani’s latest milestone came Thursday when he launched his 54th homer, a huge moment in the Dodgers’ season-clinching win.
His impact isn’t just about home runs; the global buzz around the Japanese sensation has become a cornerstone of MLB’s branding and outreach.

Whether it’s Los Angeles, Tokyo, or just online at MLBShop.com, fans line up to sport his number.
There’s an energy around him you can’t really fake.

Dodgers’ Merchandising Powerhouse

Ohtani wasn’t the only Dodger lighting up the sales charts.
Freddie Freeman, the team’s steady offensive force, ranked third, while Mookie Betts landed in fourth place.

This trio gives the Dodgers merchandising muscle we haven’t seen in years.
Three players in the top four? That’s wild.

Kershaw’s Farewell Season

Legendary pitcher Clayton Kershaw wrapped up his 18-year career in fitting fashion, finishing 12th in jersey sales.
The retiring ace’s twelfth appearance in the top 20 shows just how loyal his fans are.

For Dodgers faithful, having a Kershaw jersey isn’t just about fandom — it’s a piece of franchise history.
Some things really do last.

The Rest of the Leaderboard

Ohtani may sit at the top, but this year’s list is packed with familiar names and rising stars.
Aaron Judge, the New York Yankees slugger and reigning American League MVP, grabbed second place.

Judge has now spent nine straight seasons in the top 10.
That kind of staying power is rare.

MLB said that over half of the top 20 players are gearing up for the postseason.
That’s probably going to give jersey sales a nice bump as October drama unfolds.

How the Rankings Are Determined

The official list tracks sales of Nike jerseys through the Fanatics network, including MLBShop.com, starting from Opening Day.
These rankings give us a peek at which players don’t just perform, but also really connect with fans.

Star power, postseason runs, and those unforgettable moments all play a role in bumping certain names up the list.
It’s not always about stats — sometimes it’s just about the vibe.

Ohtani’s Global Impact

Ohtani’s dominance in both performance and popularity is honestly historic.
His rise as the sport’s global ambassador has helped MLB grow its reach, especially in Asia and beyond.

Fans don’t just watch Ohtani; they invest in his brand.
Jersey sales have become a real, visible measure of how far his influence stretches.

Looking Ahead

As the 2025 postseason kicks off with the Wild Card Series on Tuesday, fans are already buzzing about the stars who dominate both the scoreboards and the merchandise racks. Ohtani’s playoff presence keeps him firmly in the spotlight.

His resume is wild—already stacked, and he’s not showing any signs of slowing down. For MLB, having their top seller also be one of their most electrifying players? That’s the kind of luck you just can’t plan for.

 
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