The Richmond Flying Squirrels have officially taken flight into a new era. They’ve unveiled a refreshed brand identity and redesigned uniforms, set to debut in 2026 at the brand-new CarMax Park.
The announcement happened at the historic Byrd Theatre. This update reflects the team’s commitment to staying current, while still holding onto Richmond’s community spirit.
With help from the renowned sports design firm Brandiose—who created the original Flying Squirrels branding—the organization has reimagined its look. It feels like the start of an exciting chapter for the franchise.
A Fresh Look with a Familiar Spirit
Finding the sweet spot between heritage and innovation in sports branding isn’t easy. General Manager Anthony Oppermann pointed out that this new identity is more than just a visual tweak—it’s a statement about the team’s place in Richmond’s culture.
The Flying Squirrels wanted to stay true to the city’s vibe, but also bring in modern touches. Their hope? The new look speaks to a whole new generation of fans.
The Creative Minds Behind the Redesign
Brandiose, a San Diego-based firm with a big reputation in Minor League Baseball design, led the rebranding. They crafted the original identity over a decade ago, so they brought a unique perspective this time around.
Brandiose blended nostalgia from the team’s early days with a fresh, forward-looking approach. That’s not always an easy line to walk, but they seem to have managed it.
Uniforms That Tell a Story
The Flying Squirrels rolled out four distinctive uniform sets. Each one comes with its own personality and purpose.
Fans can expect styles that capture different sides of the brand, all while honoring Richmond’s energetic sports culture. There’s a lot of pride woven into these fabrics.
Breaking Down the New Uniform Sets
Here’s what each uniform brings to the table:
- Home Whites: Classic but with a twist—these feature the playful new “Squirrelly Script,” red and black piping, and the bold “Blastoff Pose” logo on a sleek black cap.
- Road Grays: Designed for away games, you’ll see “Richmond” in the new “Flight Font,” plus a sharp red cap with the “Power Pose” logo.
- Alternate Red: Eye-catching and versatile, with “Flying Squirrels” across the chest. They can pair these with white or gray pants, and top it off with a black cap showing the “Soar Pose” logo.
- Alternate Black: This one’s a bold statement, showing “Richmond” across the front, with the “Power Pose” logo above a silhouette of Virginia.
The Logos and Fonts: A Symbolic Upgrade
The new fonts—Squirrelly Script for home games and Flight Font for road games—aren’t just for show. They give off movement, energy, and that playful Flying Squirrels vibe.
Each logo pose—Blastoff, Power, Soar—tells a different part of the team’s story. It’s a clever way to reinforce their brand personality.
Where Fans Can Score the New Look
Merchandise with the updated branding is already at The Squirrels Nest Team Store and online. Fans eager to show off the new identity can browse caps, jerseys, T-shirts, and plenty of other gear.
The new look will be everywhere in Richmond long before Opening Day at CarMax Park. That’s just how it goes when a community gets excited.
Looking Ahead to the 2026 Season
Season memberships for 2026 are already on sale. The rebrand gives fans a real reason to get in early for what’s shaping up to be an unforgettable inaugural season at the new stadium.
CarMax Park is set to become a top-tier venue for Minor League Baseball. Now, the Flying Squirrels have the crisp, contemporary look to match all that excitement.
A Branding Home Run
In Minor League Baseball, strong branding can matter as much as a star player. The Flying Squirrels’ redesign honors their history and gives them a fresh shot at long-term success.
They’ve mixed familiar motifs with some bold, new creative elements. This new look is bound to energize fans and maybe even pull in new supporters from Richmond and beyond.
The 2026 season kicks off a new era for the Richmond Flying Squirrels. Expect bold colors, creative logos, and a design that really captures the city’s spirit and the team’s ambition.
If you’re a fan, the message is pretty obvious: get ready. The Flying Squirrels are aiming higher than ever—let’s see just how far they can go.
Here is the source article for this story: Flying Squirrels debut refreshed look for historic 2026 season
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