Brewers’ Grand Theft Frelick Parody Goes Viral on Social Media

The Milwaukee Brewers’ video crew just dropped another clever concept that’s gone viral—a Grand Theft Auto–style parody starring outfielder Sal Frelick during Spring Training in Phoenix.

They filmed it with a 360-degree camera on a pole. The short video follows Frelick through a Valentine’s Day workday at American Family Fields of Phoenix, mixing gaming humor with baseball life.

This project shows the Brewers’ push to create punchy, shareable content for younger, casual fans. It also reinforces the team’s creative vibe.

Inside the creative grind: how the GTA parody came to life

Senior videographer and creative lead Carter Green dreamed up the concept, aiming for something instantly recognizable and easy to watch.

Ezra Siegel and Cody Oasen handled the editing. The clip joins a Brewers video lineup that includes the 2018 Sandlot remake and the 2023 series The Freshmen.

Shooting a 360-degree montage on a chill Spring Training day let the team play with new ideas. They kept the content tight and ready for social feeds.

The minds behind the project

Green’s idea blended pop culture with baseball, a move Siegel said taps into what fans under 35—especially guys—know from Grand Theft Auto.

The editors kept the pace quick, with sharp cuts and moments that pop on a phone screen. The Brewers’ knack for pulling off these quirky shoots comes from close teamwork between marketing, social, and digital staff.

They brainstormed all offseason to make the most of Spring Training’s laid-back vibe.

Short-form strategy shifts for 2024 spring

This spring, the Brewers leaned into short, punchy videos instead of longer content. They wanted to hook new and casual fans by using familiar tropes and a fast-moving style.

Phoenix’s Spring Training backdrop was perfect for quick-hit pieces you can watch in a single scroll. Siegel said the parody shot up the priority list as soon as the idea came up.

Clubhouse cooperation and audience reach

Getting the clubhouse on board was key. Players went along with the offbeat shoot and trusted the content team, which kept things authentic and funny.

The relaxed Spring Training mood, plus open-minded players, let the Brewers stretch creatively without messing with team culture.

Looking ahead: more Arthouse Baseball

Fans can look forward to more under the Arthouse Baseball brand, which mixes realism and fiction. A recent video with pitching prospects Jacob Misiorowski and Cooper Pratt used the same experimental approach.

It seems pretty clear the Brewers want to keep trying new formats while staying connected to their farm system and rising stars.

What makes Brewers’ videos stand out

• Pop-culture resonance: They tap into Grand Theft Auto’s popularity to boost shareability and reach.
• Clubhouse collaboration: Players buy in, so everyone gets to take creative risks.
• Versatile formats: Sometimes it’s an immersive 360-degree POV, other times it’s a snappy, short-form clip.
• Brand continuity: There’s a clear thread, stretching from the 2018 Sandlot remake to The Freshmen and beyond.
• Future-forward storytelling: The Arthouse Baseball series keeps blurring the line between reality and fiction.

The Brewers keep expanding their creative playbook. Their GTA parody isn’t just a fun one-off; it feels like a case study in modern sports branding.

With more Arthouse Baseball episodes coming, the club seems determined to live at the crossroads of baseball and pop culture. Fast-paced storytelling and that real clubhouse vibe? Somehow, they make it work together.

 
Here is the source article for this story: Grand Theft … Frelick?!? Brewers social media goes viral again