Brian Seeley, Former MLB Executive, Appointed CEO of College Sports Commission

College sports just stepped into a wild new era with the launch of the College Sports Commission (CSC). Bryan Seeley, the freshly named CEO, is leading the charge.

This overhaul, made possible by the House settlement, shifts a big chunk of oversight power from the NCAA to the CSC. Seeley’s background in legal and compliance work at Major League Baseball—and elsewhere—has landed him this high-stakes job.

He’s expected to guide college sports into a more organized, open, and answerable phase. The CSC will tackle things like Name, Image, and Likeness (NIL) regulation, revenue sharing, and a whole lot more.

Let’s break down what this shake-up means for everyone involved—athletes, fans, and the folks behind the scenes.

The Rise of the College Sports Commission (CSC)

The CSC brings a fresh layer of governance to college athletics, taking over much of the power the NCAA used to wield. The NCAA will still handle academics and a few other things, but the CSC now takes the lead on rules about revenue sharing, roster sizes, and similar issues.

This change didn’t come out of nowhere. Years of pressure have built up, pushing for better rules and more control over the fast-changing business side of college sports.

Who Is Bryan Seeley?

Bryan Seeley’s got a résumé that’s hard to argue with. Before this, he was Major League Baseball’s executive vice president of legal and operations, where he handled compliance, security, and investigations.

He’s also worked outside sports, prosecuting federal white-collar crimes as an assistant U.S. attorney. Harvard Law grad, too. Seeley knows his way around complicated legal and operational messes, which is pretty much what this job demands.

His pay—rumored to be in the seven figures—shows just how big this job is. He’ll build up investigative and enforcement teams, keep key relationships running smoothly, and manage CSC’s daily grind.

Plenty of folks are already calling his appointment a possible turning point for a system that’s felt out of control for a while.

NIL and Revenue Sharing: Key Areas of Oversight

The CSC’s first order of business? Sorting out the chaos around NIL deals and revenue sharing. Athletes can finally cash in on their Name, Image, and Likeness, but the lack of oversight has led to some pretty questionable deals.

Deloitte is stepping in to run the NIL Go clearinghouse, a system meant to check that NIL agreements are legit. The idea is to set a standard for fairness and keep things above board in athlete endorsements.

July 1 marks a real turning point: student-athletes will start getting a direct cut of the big revenues that used to just go to schools and conferences. The CSC wants to make sure athletes get paid fairly without throwing competition out of whack.

Faster and More Decisive Enforcement

People have long complained about how slowly the NCAA moves on investigations. The CSC says it’ll be faster and more decisive.

They’re aiming to wrap up investigations within 45 days. Seeley himself has the power to hand down penalties and make final calls, which should cut down on endless red tape.

What This Means for College Athletics

The CSC and Bryan Seeley’s leadership mark a real break from the old NCAA-dominated system. With millions of dollars and the future of college sports on the line, leaders are banking on Seeley’s reputation for integrity to bring some order to what’s often been called the “wild, wild West” of college athletics.

Big-name partners like LBi Software and Deloitte are bringing new tech and tools to the table, aiming for better compliance and fairness. For athletes, this could mean clearer rules and fairer pay. For fans, maybe it’s a sign that the games we care about will stay honest and competitive—even if the business side keeps changing.

A New Era Begins

Direct revenue sharing is finally here. NIL enforcement looks a lot more streamlined than before.

The CSC’s work will definitely get its fair share of scrutiny. Still, with Bryan Seeley leading the way, there’s a sense of optimism among stakeholders.

He brings solid experience. Plus, external partners seem ready to back the CSC’s efforts to regulate a sports world that really needs more accountability.

College sports just flipped to a new chapter. Now, the focus sits on transparency, fairness, and the wellbeing of student-athletes.

The game has changed. So have the rules.

 
Here is the source article for this story: MLB Executive Brian Seeley Named CEO of College Sports Commission