The Milwaukee Brewers’ incredible run has electrified baseball fans and set the stage for one of Milwaukee’s most beloved sports traditions: the George Webb free burger giveaway.
After the team’s 12th straight win on August 13 against the Pittsburgh Pirates, the restaurant chain confirmed it would once again honor its decades-old promise — feeding thousands for free.
This quirky promotion, rooted in local sporting history since the 1940s, will see all 23 George Webb locations across Wisconsin join the celebration.
For fans, it’s a perfect mix of baseball glory and hometown flavor. There’s just something about free food that brings people together, isn’t there?
The Brewers’ Winning Streak Sparks a Citywide Celebration
After toppling the Pirates for their twelfth straight win, the Brewers did more than just climb the standings.
They’ve awakened a fun Milwaukee tradition. On Wednesday, August 20, from 2 to 6 p.m., anyone can walk into a participating George Webb and claim a free burger — no purchase necessary.
The chain turns baseball success into a true community event. It’s not every day you get to eat for free just because your team’s on a roll.
How to Get Your Free Burger
If you can’t make the August 20 giveaway, George Webb will offer vouchers starting Friday, August 15.
You can redeem these between August 25 and 29, so there’s some flexibility if your schedule’s tight. They really thought of everything this year.
- Giveaway Date: Wednesday, August 20 (2 p.m. to 6 p.m.)
- Voucher Availability: Friday, August 15
- Voucher Redemption: August 25–29
- Participating Locations: All 23 George Webb restaurants in Wisconsin
A Menu Made for the Occasion
George Webb restaurants will run a limited menu during the giveaway hours to help manage the expected rush.
Each fan gets one free burger, but the chain will also offer deals on extra burgers, fries, and drinks for anyone who wants a full meal.
Crowds are expected to be big, so showing up early could help you avoid the longest lines.
A Tradition Born from a Bold Prediction
This oddball promotion has deep roots in Milwaukee sports culture. Back in the 1940s, George Webb, the founder, famously predicted that the city’s baseball team would win 12 games in a row someday.
That promise turned into a marketing pledge — if the Brewers hit that mark, fans eat free. It’s only happened three times in history, so each one feels special for everyone involved.
Past Burger Giveaways Made Headlines
The numbers from previous giveaways are pretty wild.
- 1987: The first successful promotion saw a staggering 168,000 burgers handed out.
- 2018: George Webb gave away 90,000 free burgers and 100,000 vouchers after another hot streak.
The turnout has always been massive, with lines stretching out the doors and a buzz across the city. People just love a good burger — and a good story to go with it.
Brewers on the Road, Fans at the Grill
While Milwaukee fans enjoy their free burgers this time, the Brewers will be on the road facing the Chicago Cubs at Wrigley Field.
For supporters, it’s the best of both worlds: cheering on their team from afar while still feeling connected through the shared excitement and community spirit back home.
Why This Matters to Milwaukee
At first glance, you might think it’s just some free food. But honestly, the George Webb giveaway means a lot more to folks around here.
It’s woven into Milwaukee’s sports identity. Every bite brings back a wave of nostalgia for old-school baseball fans.
Local businesses get in on the action too. When sports and hometown shops team up, you get these quirky, lasting traditions that stick around for decades.
This year’s promotion? It’s bound to add another tasty page to a story stretching back over 70 years.
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Here is the source article for this story: George Webb sets the time and date for free-burger giveaway with Brewers winning streak
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